Frequently Asked Questions

Before you contact MYSCOPE™, you may find the information you require below:

FAQ's from the General Public:

FAQ's from Marketing and Research People

The Myscope grids don't seem to be working properly. You say I need something called Flash installed?

Flash is a useful free piece of software that many websites nowadays need to be present on your PC before they can work to the full. An easy test is if the pictures of prizes at the top right of the Myscope homepage change every few moments. If so you have Adobe® Flash® installed correctly*. All you need to do if this is not the case is to go to the bottom right of the Myscope homepage and you can download Flash. (*Requires Flash v8 or higher. Flash is Copyright © 2007 Adobe® Systems Incorporated)

There has to be a catch, what is it?

There are no catches! Because marketing companies need information to help them make their decisions, they pay MYSCOPE™ for the views our members provide. We use this income to fund our rewards, which you hopefully find interesting and enjoyable. Your individual data is never passed on.

If you win a MYSCOPE™ prize we will always ask you for your opinion of the experience. We use this feedback to assist us in selecting and modifying our future rewards.

Are prizes open to anyone to win?

Certainly, as long as you are 18 years of age or over. We always try to describe each prize in as much detail as possible including where experiences take place.

If there are eg limitations of size, weight or fitness we also try to make sure these are prominently shown.

Why do I have to register before I can start Myscoping?

We need to know your address before we can send you any prize you may have won. If your address and/or e-mail changes, please keep your records up to date using the "My Details" facility at the top of the Myscope website once you are logged in, or we may not be able to notify you of your prize. (NB You can also use "My Details" to change your password at any time).

If your address and/or e-mail changes, please notify us using the facility on the MYSCOPE™ website. Never share your password with anyone else. When you register we will send you a verification e-mail. Just click on the link within that e-mail to start Myscoping.

Why do you have a "Bin"?

You do not need to have purchased a brand in order to have a view of it. If you put a brand icon on the grid, however we assume that where you place it represents your view. If you have never heard of it or have no view, then it is better to put it in the bin.

Is there a reward for getting my friends to join?

Yes, each month there is an extra prize draw. Registered members receive one entry for each friend they recommend who goes on to register using the e-mail address you provided.

NB We will always inform your friend in the email that their friend (John) has suggested they might also want to join MYSCOPE™ for the chance to win great prizes. To be eligible for this extra prize click 'refer and win' at the top of the screen once you are logged in.

What choice of prizes do I have?

Just click on any of the prizes shown on our home page and you will be shown details of all rewards currently on offer. A winner is drawn at random at the end of each month from the list of all members who have completed each particular MYSCOPE™ (plus the extra prize for referring your friends-see above) We will contact all winners within the first week of a new month and invite them to choose one prize from the current range.

Are there extra prizes?

Yes. Once registered as a member of Myscope and logged in, you will see at the top of the page next to "My Details" a link entitled "Refer and Win". You can use this link at any time to recommend friends, family and workmates. Every one that joins Myscope.com gives you another chance to win a special extra monthly prize.

On top of this there are special manufacturer-sponsored prizes related to Myscopes we may contact you about as they arise. All you need to do is to make sure you put a tick in the box directly underneath your contact telephone number on the registration page. (Use the "My Details" page if you have already registered to ensure the box is checked)

Can I give my prize to charity instead?

The chosen charity of the MYSCOPE™ parent company DRG Marketing Limited is the Anthony Nolan Trust which provides lifesaving donors for patients in need of a bone marrow transplant. Since 1974 they have helped to give over 4,000 children and adults a new chance of life. -see www.anthonynolan.org.uk. Just tell us at the time you receive any notification of winning a prize that you prefer us to give £70 to the Trust instead.



What's so different about MYSCOPE™ compared to other forms of online research?

In most research the consumer is asked to express an opinion on brand A, then brand B etc. Later on in the questionnaire they may well feel that in hindsight the opinion they gave of Brand (A) was too high or low to allow a true overall comparison-yet there is seldom any opportunity or motivation for the respondent to amend their earlier scores.

In real life the consumer does not form isolated opinions by brand. For any significant purchase they consider available options within their acceptable set all at once. MYSCOPE™ follows a similar approach. Respondents usually carry out "fine tuning" of their views right up to final submission. The resultant picture of how they see the brands in any marketplace is hence more representative than that which can be achieved by any conventional paper or online survey.

Is MYSCOPE™ a qualitative or quantitative technique?

Both really. The traditional "playmat" technique was very useful when visualising how any focus group saw the relationship between a number of competing brands. Packets, jars or representations of the brands in question were usually moved around a "chessboard" style mat on the floor by the group until a picture emerged. This qualitative technique has been brought right up to date in the patented MYSCOPE™ approach, providing a wealth of information more quickly and at lower cost. The numbers involved in any "playmat" focus group exercise were also so small that quantitative analysis was not available. This is also now accessible using MYSCOPE™, combining the best of qualitative and quantitative approaches.

What's the difference between Public and Private Myscopes?

We keep the cost of public Myscopes low by allowing any number of suppliers to share the same picture of the market produced by a MYSCOPE™ survey running on our open site myscope.com. Such data is available for any company eg current suppliers and potential entrants, their advertising agencies etc. to buy.

You may however want to carry out a secure private survey testing a new product, new advertising etc. or you may wish to collect data that you keep only for your own company Just contact us via sales@drgmarketing.co.uk or 0845 021 5050 and we will be happy to discuss your exact needs.

How do I receive MYSCOPE™ data?

If you are used to receiving raw data in Excel/ CSV format then this will be your most economic and flexible approach. If you do not have the time and/or experience to analyse your results that way then for a small extra cost MYSCOPE™ can provide a skilled analyst who will carry out a monthly analysis with trends and relevant interpretation of the significance of the information.

Is there a limit to the number of brands and criteria which can be requested for analysis in any market?

In theory no. Each time a respondent opens a MYSCOPE™, an X and Y parameter and up to 8 brand icons are selected at random from the available datasets. In practice it is better to focus on the most relevant criteria and your closest competitors- although MYSCOPE™ can soon confirm what these are by using an initial wider dataset. These are the kind of issues we need to examine with you.

Can MYSCOPE™ be used for ad hoc as well as trend purposes?

Certainly. For purposes such as monitoring long term awareness and image, a monthly ongoing report may be appropriate. In other cases a rapid view of each competitive brand's SWOT may be what is needed, or perhaps gap analysis indicating an unfulfilled opportunity within the market.

What is the significance of the "Bin"?

We encourage respondents to use the bin if they genuinely have no knowledge/opinion of any particular brand. The significance of having more than a trivial percentage of respondents using the bin for your brand will depend upon circumstances. For a well-established brand this would obviously warrant deeper investigation.

What cross-analyses are available against MYSCOPE™ responses?

Basic data on sex and age etc is already held for most respondents. Any additional breakdowns required can be achieved by use of additional questions after completion of any particular MYSCOPE™ eg brands of cigarette smoked, last holiday destination etc. There is a small extra charge for this.

We welcome a conversation with you on all the areas above. The MYSCOPE™ technique is almost infinitely flexible. Let us identify how it can help you achieve maximum benefit from your marketing spend.